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PROFILE: Joanna Jarjue

Meet Joanna Jarjue:


Joanna Jarjue was born in The Gambia in 1994 and currently lives in Manchester, UK. She moved to the United Kingdom at the age of six.

Gambian born Digital Marketing Executive, Joanna Jarjue finished in the Top 5 of the BBC One The Apprentice show in 2017

Joanna is a Digital Marketing Executive and was in the Final 5 of series 13 of Lord Alan Sugar’s The Apprentice in 2017. As a Digital Marketing Executive, Joanna creates multi-channel strategies to improve the digital footprint of companies. During the audition for the series, Joanna said of herself: “ I am bullsy and success driven”


During the BBC One series, she once said: “My demeanour can be related to the saying ‘Don’t wake a sleeping lion’ – If you underestimate me I might just bite” Joanna then went on to finish in the top five of Alan Sugar’s search for a business partner where the winner gets £250,000 for their business idea.

Joanne Jarjue gained a BA at Newcastle University and a Masters degree in International Business from Birmingham University.


From 2015 to 2017, she worked as an Agency Development Manager at Google.

Prior to contesting the BBC One The Apprentice, Joanna Jarjue was a Digital Innovation Manager at Big Brand Ideas.


During an interview with Business Leader last year, Joanna Jarjue said of her current work:

“Post Apprentice I’m now working on developing the brand that I pitched as part of the final five contestants on the show. It’s for women’s workwear. I’m launching it now but taking my time to make sure it’s how I want it to be.

It’s an ethical brand that appeals to millennial women and if you buy the product you’re helping a girl in the developing world to buy a school uniform. I’m not launching the business for the sake of launching it, but to try and do something positive.”





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