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Op-Ed: Gambian Consumers Face Price Increases After GRA Introduces New Tax Measure

Gambian By Sebastiën van der Meer | Busumbala, Gambia - 25 June 2024

Gambian consumers are adjusting to recent price increases on a variety of goods, following the implementation of a new tax measure by the Gambia Revenue Authority (GRA). The GRA introduced "tax stickers" required on all goods

sold in the country.

The stickers are intended to track tax payments, but their immediate impact has been a rise in consumer prices. For example, the cost of a water canister, a vital household staple, has doubled from D80 to D160. This increase comes at a time when wages have remained stagnant, placing a strain on household budgets.


Impact on Various Sectors


The price hikes are expected to have a ripple effect across Gambian society. The tourism industry, a significant source of jobs, may be impacted by the rising costs. Tourists on tighter budgets may choose to vacation elsewhere, reducing revenue and employment opportunities. Expatriates living or working in The Gambia will also face higher living expenses.


Transparency Concerns


The lack of transparency surrounding the sticker tax has caused some concern. With the stickers applying to both imported and locally produced goods, some citizens question their necessity.  Furthermore, there are concerns that the generated revenue may not be directly reinvested in public services or initiatives that benefit the Gambian people. 


Public Response


The price increases have sparked frustration among Gambian citizens. Many feel the additional burden comes at an inopportune time, especially for those already struggling financially. 


"These rising costs make it even harder to make ends meet," said Ajaratou S., a street vendor. "We need clear information on how this tax will be used to improve our lives."


Deeper Dive


Some critics argue that the sticker tax unfairly burdens Gambian families, with the effects being felt most acutely by:


Households with low income:

The price increase for essential goods disproportionately impacts those who have less financial flexibility.


Small businesses:  Small businesses may struggle to absorb the additional cost of the stickers, potentially leading to price hikes for consumers or reduced profit margins.


Echoes of Past Concerns


These concerns resonate with those raised earlier about the lack of transparency surrounding the sticker tax. Many Gambians question the purpose of these stickers, especially since they apply to both imported and locally produced goods. The concern is that the generated revenue isn't being reinvested in public services or initiatives that directly benefit citizens. Instead.


Public Voices


Ajaratou S., Street Vendor:

"This is outrageous! We're already having trouble making ends meet, and now the government expects us to pay more for basic necessities. It feels like they're punishing us for their own financial problems."


Lamin J., Taxi Driver: "These stickers are nothing but a disguised tax increase. Where's the transparency? Why are we, the people, expected to shoulder the cost of the OIC's new vehicles, including rentals for the OIC summit?"


Binta J., Housewife and Mother:

 "It's not just about the water! Everything is going to cost more now. How am I supposed to feed my family with these price increases? My husband works hard, but his wages haven't budged. This is just another burden on top of everything else."


Hans Schmidt, Tourism Entrepreneur:

 "This is a disaster for Gambian tourism. With these price hikes, The Gambia will become a much less attractive destination. Tourists are already budget-conscious, and these sticker taxes will push them to consider other countries. It will hurt my business, but more importantly, it will hurt the many Gambians who rely on tourism for their livelihoods."


A Call for Action


The GRA needs to address these concerns with clear and decisive action:


Clarify the True Purpose:

The GRA must be transparent about the purpose of the stickers and how they track tax payments.


Demonstrate Responsible Use of Funds:

They must demonstrate how the collected revenue will be used to improve the lives of Gambians, not for discretionary spending.


Conduct a Policy Review: 

A thorough review of the policy is crucial to ensure it doesn't disproportionately burden low-income earners and cripple key sectors of the economy like tourism.


In a climate of economic uncertainty, Gambian citizens seek a government that prioritizes economic stability and growth. The sticker policy, in its current form, has raised concerns that need to be addressed to ensure a positive impact on Gambian citizens and the overall economy.

Editor's note: The opinions expressed here belong to the author and may not reflect the perspectives of Have an opinion piece you'd like to publish? Email it to


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Copyright: 2017 - 2022 | GunjurOnline™
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